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Research papers

Experimental detailing

Marketing is a misleading concept. It is derived from "market", but marketing is not dealing with the "market", it is dealing with really existing people. Marketing needs above all information on potential clients and on what makes them move. This...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Hans H. Hapke
June 15, 1986
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Citation

Hapke, H. H. (1986a, June 15). Experimental detailing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/experimental-detailing